YouTubers have to declare ads. Why doesn't anyone else?

2 674 975 Näkymät

Around the world, there are regulations for "influencers". Those regulations make sure that if someone is paid to endorse a product, they have to declare that payment to the people watching. But why does no-one on TV, or film, or anywhere else have to do that?
Written and performed by TOM SCOTT
Script assistant ANDREA MARKS
"Does the Spearmint Lose Its Flavor on the Bedpost Overnight" by Rose/Broom/Breuer (1924), arranged for orchestra by BENJAMIN SQUIRES
Filmed safely:
© Pad 26 Limited MMXXI
Lonnie Donegan changing Spearmint: mentioned in a lot of places, but I can't find a contemporary account.
Ray Davies flying: and
BBC trademark policy:
Pitbull and Kodak:
Pitbull and Voli: "Owned and operated by Armando Christian Perez, aka Pitbull"
Gucci on Lil Pump: no quotes, but given the lyrics and video, it's safe to say they didn't have control
YMCA reaction:,10172867
US Code Title 15:
Nikkie de Jager, One Dip Makeup Challenge:
Disclosures 101 for Social Media Influencers [PDF]:
An Influencer’s Guide to making clear that ads are ads [PDF]:
The FTC’s Endorsement Guides: What People Are Asking:
FIstream declaration:
"Branded content pods":
Farrow and Ball:
Branson cameo:
Superman's $40,000:
Bond placement:
Lorraine Kelly's tax bill:
"Moms' conference":
SNT viewing figures:
"19 years in a row":
"Can't find any other example" of the castle being covered:
Ofcom on product placement in UK TV:
"One article on a tabloid web site":
FCC, "The FCC and Freedom of Speech":
US Bill of Rights:
First Amendment exceptions: fact-checked by legal experts, but best summarised on Wikipedia:
Commercial speech:
Communications Act 2003:
Animal Defenders International v United Kingdom:
CMA, "Social media endorsements: being transparent with your followers":
German product placement:
00:00 Intro
00:58 1. Payment and Control
05:47 2. You Have To Declare It
09:17 3. No-One Else Has To Declare It
18:03 4. We're Going To Disney World
24:47 5. The Land Of The Free
31:15 Outro

  • "Influencers have to declare sponsorships clearly and up-front. Why doesn't that apply to any other medium?" would have been a much more accurate title, but alas, FIstream titles have to be short and catchy!

    Tom ScottTom Scott17 päivää sitten
    • Only time I heard the lyrics "Does your chewing gum loose its flavor on the bedpost..." was in the Ray Stevens song "A-Hab the A-Rab". ...unclench, its from the 70s.

      skylx08skylx0814 tuntia sitten
    • We gotchu fam

      linkbirdslinkbirds20 tuntia sitten
    • Because you guys haven't lobbied deep enough. Do you realize you're their competition? I don't have to watch the video but hey, is it easier than Time Zone logic?

      JoseitoEdlVodaoJoseitoEdlVodaoPäivä sitten
    • btw north america does have a law that says paid promotion must be declared on all media ... yup those but wait theres more commercials are disclaimed as paid promotions ... just because the UK doesnt have them doesnt mean no one does ...

      0623kaboom0623kaboomPäivä sitten
    • Great video! To look at all of this backwards, I wonder if there have been cases where influencers / media have paid (to create their media) to talk negatively of a brand and have been subsequently sued for slander

      theAverageGam3rtheAverageGam3rPäivä sitten
  • Well contructed arguements. Well said Tom. The audience is often deceived into product placement as also a way of "lending authenticity" to the movie world created by the producers, directors, and actors in the entertainment. That is, in this world, there is Coca-Cola being served at their backyard barbecue just like in you would serve up Coca-Cola in your backyard barbecue. The ubiquitous products and brands that exists in our world blurs reality in a constructed world.

    seriously? really?seriously? really?13 minuuttia sitten
  • Here in Italy they do it in TV as well.

    Healthycarrier OfthedeepestblueHealthycarrier Ofthedeepestblue23 minuuttia sitten
  • 8:50 So... having a lava lamp in your background could count as an endorsement for lava lamps?

    Dániel KovácsDániel Kovács53 minuuttia sitten
  • The answer, is always, CAPITALISM

    nman4knman4kTunti sitten
  • "this video ain't sponsor" now let me show u a game called raid shadow legends

    random userrandom userTunti sitten
  • Right after Tom said “it’s time to guess, is this an advert?”, I got an advert from FIstream.

    hen kohen koTunti sitten
  • this says alot about are society

    slowfuseslowfuseTunti sitten
  • Tom, I understand entirely what you are getting at here, but the problems of disinformation or lies on the internet are immense. Lies are more important to remove than advertising. The problem is a lot of advertising is lies.......

    siinnzsiinnzTunti sitten
  • Recently been bingeing some TV shows and the product placement sticking out like WHAM! I could not figure out why they kept zooming in on the lunchables logo and then I realized there’s PRODUCT PLACEMENT! And was like “woah so weird they didn’t have to say anything about that”

    Dorissa ClaireDorissa ClaireTunti sitten
  • The amount of checkmarks in this comment section is insane

    Bradford ChadwellBradford Chadwell2 tuntia sitten
  • What happens if you are doing a product review? You will be mentioning the brand name.

    Sheng HeSheng He2 tuntia sitten
  • Excellent vid as always! I just started wetting my own toes in youtube creation, and now I wonder what the law says in Israel, though I didn't even think of selling out just yet, one needs to be prepared. Now I'm suddenly feeling I really need a vacation, and I haven't been to the UK in over a decade, and I suddenly really want to get to Dover. Hmm...

    SeefoodSeefood2 tuntia sitten
  • I'm so hardcore i rhyme face with face, i rhyme face four times now get outta my face

    InternetTABInternetTAB2 tuntia sitten
  • Ring door bell = mark rober

    Deepanshu JainDeepanshu Jain2 tuntia sitten
  • You can be a good voice actor for " Legion" the geth

    ADITYAADITYA2 tuntia sitten
  • Where are Nord vpn, shark vpn, raid shadow legends....

    Deepanshu JainDeepanshu Jain2 tuntia sitten
  • What extensive research, what a structure, this video is lot more than its titile!!!!

    Deepanshu JainDeepanshu Jain3 tuntia sitten
  • when the impostor was cough😲🥱😪🥱😒😖😒😲😲😲😲😲👨‍🏭👩‍🎤👩‍🎤👩‍🎨👨‍💻👩‍💼👩‍💼👨‍🌾👨‍🔬👨‍💼👩‍🎤👨‍🎤👩‍🎨👩‍🎨👩‍💼👩‍🎨👩‍🚒

    beach bowlbeach bowl3 tuntia sitten
  • Great video but if we wanted to make our voices heard so that TV and movies etc couldn't get away with adverts coated in entertainment any longer, who exactly would we contact? And wouldn't it be better if a lot of us did it in unison?

    Nathaiel LaughtonNathaiel Laughton3 tuntia sitten
  • This dude is such a square. I love it.

    Joshua BrooksJoshua Brooks3 tuntia sitten
  • I had to watch 2 Ford ads to watch this 😂😂😂😂😂😂😂😂😂😂😂😂😂😂😂😂😂😂

    Kendall LeaseKendall Lease4 tuntia sitten
  • Love how before the video started- I got an Ad😩

    Romantic SecretRomantic Secret4 tuntia sitten
  • Goodness me, Tom. 30 minutes? Are you upset?

    RyanRyan4 tuntia sitten
  • Did you go to Dover JUST to make sure there's nothing behind you that could be construed as product placement?

    Japanese GuacamoleJapanese Guacamole5 tuntia sitten
  • Well done, and well said. Just my $0.02 (is that advertising money?)

    Bob JonesBob Jones6 tuntia sitten
  • You know nothing about YT Suppression.

    RR ExtraRR Extra6 tuntia sitten
  • DISGUI$ED GAMBLING GAME is better than raid shadow legends wow

    Pedro270707Pedro2707076 tuntia sitten
  • This video is not exciting. There's not much information here that I'm not already aware of. For some reason I still enjoy enjoy watching it.

    Mason KratzMason Kratz6 tuntia sitten
  • "Don’t vape kids" - the real message of this video

    Redtex4Redtex47 tuntia sitten
  • hmm.. does anybody know where i can find a google?

    Pora ErozPora Eroz7 tuntia sitten
    • Definitely Microsoft

      Butterfly EffectButterfly Effect6 tuntia sitten
  • Programmes are not allowed to advertise and or sponsor a product,unless there is double standards involved.

    LoneMadMightTheMr.CutsieGuyLoneMadMightTheMr.CutsieGuy8 tuntia sitten
  • Is this an ad- *ad plays* yes..yes it is

    syythexsyythex8 tuntia sitten
  • FIstream Premium fee doesn"t seem so bad now.

    No FaceNo Face8 tuntia sitten
  • i got 2 ads right in the start

    rnukrnuk8 tuntia sitten
  • No one should be allowed to trademark any word, spearmint, apple, windows, etc.

    Maunster!Maunster!8 tuntia sitten
  • Did you really choke?

    DeNisey BLM-MyLifeMattersDeNisey BLM-MyLifeMatters8 tuntia sitten
  • 12:31 got an advert then

    rhade2krhade2k9 tuntia sitten
  • You make some good points. However, I still think Gucci Gang shouldn't get air time.

    PandaonimanPandaoniman9 tuntia sitten
  • Its virtually impossible to find honest reviews on FIstream, try finding a negetive review, they are as rare as hens teeth..shills dominate this space.

    lobster whispererlobster whisperer9 tuntia sitten
  • @7:10

    Zane WilliamsZane Williams9 tuntia sitten
  • you had me at chiId gambling

    crematoriumcrematorium10 tuntia sitten
  • Product placements in TV shows is not classy. It's tacky and everyone notices.

    djones02djones0210 tuntia sitten
  • Mmmm, So why don't BBC state every news cast that they take money from the Government, to get your perception in line with government Agenda? Strange eh!

    Paul RobinsonPaul Robinson10 tuntia sitten
  • Tom Scott is one of the few FIstreamrs that can keep my attention for a 30+ minute video. I typically hate long videos, but his are always really interesting.

    Sean HalldorsonSean Halldorson10 tuntia sitten
  • Too many regulations.. nonsense

    Dr DelewdedDr Delewded10 tuntia sitten
  • This guy looks like julian assange, im out.

    Dr DelewdedDr Delewded11 tuntia sitten
  • "Is this an advert?" *Godaddy ad proceeds to play* Perfect timing.

    El BasharEl Bashar11 tuntia sitten
  • I have a sudden urge to bulk buy red t-shirts.

    CBMCBM11 tuntia sitten
  • It's ya boy. Raid Shadow Legends!

    Eric MeyerEric Meyer11 tuntia sitten
  • 31:32 'With thanks to Evan Edinger' I thought I recognised that bedroom!

    TheMightyKinkleTheMightyKinkle11 tuntia sitten
  • Don't speak with smoke in your lungs Tom!

    Max HülleMax Hülle11 tuntia sitten
  • We just liked GME

    NC_29 NorthNC_29 North11 tuntia sitten
  • Why do so many people seem hellbent on making our music and movies and other content, and the world in general, so mind-numbing? Is the extra cash really worth it? Is this the world you want to create for others as well as yourselves?

    Pat BPat B11 tuntia sitten
  • 12:31 "Is this an advert?" *Download Audible for free with your 30 day free trial* Wow!

    TheMightyKinkleTheMightyKinkle11 tuntia sitten
  • This comment is not sponsored.

    NC_29 NorthNC_29 North11 tuntia sitten
  • I love the bit about the ring doorbell.

    John DwyerJohn Dwyer12 tuntia sitten
  • Me: FIstream: Wanna watch a 30 minute video about a topic that’s never even crossed your mind? Me: DO I?!

    Kai StittKai Stitt12 tuntia sitten
  • I’m eaatimg pringles while watching this video

    Stabbity JoeStabbity Joe12 tuntia sitten
  • Online advertising is so ingrained in our culture. Soon, parents will be naming kids "like" and "subscribe".

    Heed My WarningHeed My Warning12 tuntia sitten
  • Well guess I'm not taking my kids to "Walt Disney World" now...... "Kids, say thanks to Mr. Scott", " THANKS MR. SCOTT!" sorry the temptation got me, not the cologne! Or was it? haha ads!

    2020Tech4U2020Tech4U12 tuntia sitten
  • Wow.

    Michael WilsonMichael Wilson13 tuntia sitten
  • 11:45

    Nevan HowlandNevan Howland13 tuntia sitten
  • what if im selling my bath water?

    PBDesignPBDesign13 tuntia sitten
  • Advertising for something good is fine. It’s fine dude.

    Nunya BiznasNunya Biznas13 tuntia sitten
  • Wooh how did you make the subtitles blue at 7:34

    CyjaxCyjax13 tuntia sitten
  • dude who cares just dont buy anything

    Sky LeonidasSky Leonidas13 tuntia sitten
  • What about doctors and Big Pharma?

    Arthur Kerr-SheppardArthur Kerr-Sheppard13 tuntia sitten
  • Does that include a plot that presents a distorted view of reality to promote a political view? Showing fictional events in ways that make the rare events seem common or the extreme groups seem pervasive? Who would make that decision? Also, is rural England as portrayed by Midsomer really the murder capital of the world?

    Norman HosfordNorman Hosford14 tuntia sitten
  • Intentional or not, that ad playing at "is this an advert" is *chef kiss*.

    Christopher ButlerChristopher Butler14 tuntia sitten
  • Shouldn't we also require that, just as financial contributors have to declare any interest in any companies whose stocks they recommend (long or short), political contributors and "journalists" have to declare any financial or electoral interests in any candidate or party they support? Just for consistency.... Same idea.

    Krishna MaheshKrishna Mahesh14 tuntia sitten
  • Is it a paid placement when news lies to foment war?

    YotrympYotrymp14 tuntia sitten
  • Materially, a film or television studio has a lot more clout for negotiating with a state compared to individuals making online content.

    ASMR For DogsASMR For Dogs14 tuntia sitten
  • It’s time to play, is this an advert? *real ad plays*

    StarFoxStarFox15 tuntia sitten
  • seems like fair play, the 'big guys' in entertainment need more regulating, a lot of people view them as being more "legit" so therefore their influence is a lot greater than a random FIstream or Instagram influencer. Movies should have some time at the start dedicated to showing all the sponsorship/product deals they got for that movie should

    Dovki PaulDovki Paul15 tuntia sitten
  • 11:46

    Ctrl WCtrl W15 tuntia sitten
  • You're right everyone should have to do it, or no one. I'm leaning on the side of everyone.

    RuDuffEnough WellRuRuDuffEnough WellRu16 tuntia sitten
  • Tom Scott is a national treasure. Not my nation's national treasure, but a national treasure nonetheless. Appreciate him, Britain.

    Shay From ScratchShay From Scratch16 tuntia sitten
  • what beach was this recorded at? looks peaceful

    Trace SegerTrace Seger16 tuntia sitten
  • The advert rules kind of blur the line on what a lie or deception really is. Or false pretenses. Lying, when made illegal, in the US comes with steep penalties. Many states don't have laws about lying to police, but the Feds can throw you in prison for several years for lying to them even though you're under no obligation at all to even talk to them. I'd be more comfortable with lies being punishable if they were misdemeanors. But then again some lies are the vehicles for theft, paperwork fraud, falsehoods to make a sale knowing the customer is basing their decision on the lie, otherwise known as separating a person from their money.

    Roy HRoy H17 tuntia sitten
  • Hmmm. I get your point, but this would only be necessary if the world were mainly comprised of impulsive, superficial clueless dunces.... Which I would argue... may not be too far from the truth so i guess I forgot what I was trying to say now bye.

    Piero VergaraPiero Vergara17 tuntia sitten
    • For real tho, I think the limitations make sense in the realm of political thought - though on the flipside, making law that regulates political advertising would allow a hegemonic political faction to maintain power indefinitely without contest simply by choosing who they decide to strictly implement their legislative shackles on. Sounds familiar.... Hmmmmm

      Piero VergaraPiero Vergara17 tuntia sitten
  • I think r.e. The Disneyland thing, they perhaps got away with it by wording Disneyland less as a product but rather as a collaboration between two production companies. When Rick and Morty were in the opening sequence of the simpsons, you wouldn’t say that’s product placement. (I do think it’s very muddled and a bit morally bankrupt to shove adverts in faces that much)

    joseph mullanjoseph mullan17 tuntia sitten
  • Whilst it doesn't count as an advert, calling a box mod a "vape pen" could be breaking rules on obscenity.

    siriusfloodsiriusflood17 tuntia sitten
  • When Tom said: "Is this an advert?" at 12:31 , I got an ad on the video 😂

    Felippe SilveiraFelippe Silveira18 tuntia sitten
  • Tom - your presentation has got me thinking, which I suspect was your goal. Your points are well taken, and well supported. While I too would prefer a set of universal media constraints - not necessarily *just* for product placements and concealed ads, I wonder whether the time and effort involved would be considered well invested. The technologies of media are changed so quickly, that "rules" set up today, simply may not apply at a future time when said technologies have evolved to effectively conceal such advertising. At 70 now, I've lived through enough revolutions, both social and technological, to know that they will continue to happen, often when we least expect or understand what's actually happening. When I was in school, we were taught to use slide rules for physics and math classes. At the time, handheld calculators were just showing up in the market - bulky battery operated affairs that varied greatly, depending on the brand and the cost. However, we were not permitted to use them in those classes! It violated school policies, as well as the teachers' preferences. Today in similar educational systems, each student is expected to have a high end cell phone, capable of doing tasks undreamed back in those days! What sort of technical achievements might the next generation (or two) be expected to have, and what sort of new tasks will be part of their daily lives? Rather than just advertising on TV, or on a FIstream video, I'd expect to see non-stop feeds of advertising directed at whatever the next cell phones are, and that those same ads will be seamlessly incorporated into most (or all) of the functions of said devices. Because such ad-streams are not broadcast over traditional TV channels, will they be subject to the same sorts of considerations? Probably not - so will one of the all-too-soon-to-arrive-future careers be in generating or possibly regulating that sort of streaming advertising directed at everyone's individual personal media device? I hope that you continue to consider all the possibilities, as well as the potential ramifications of the various forms of advertising that are surely coming down the pike!

    Gerry PhibbsGerry Phibbs18 tuntia sitten
  • Well you can't spell advertisements without semen between tits.

    HLGpandaHLGpanda18 tuntia sitten
  • In many countries there must be inserts like "this video contains product placement", but, well, it's at the end and not at the beginning and not during the video. And sometimes it reads something like this: "the moderator wears clothing from ...", which is a way of sponsoring and declaring the sponsoring in one message. Well, that's not optimal. And in big cinema movies there is product placement all over the place, for example the cars and laptops in Bond movies - and they mention it at the end, I'm sure, but who reads these tons of texts at the end of big movies, well I might do to see if I catch something interesting. It's really shocking how many people have been working for one movie.

    Richard SRichard S18 tuntia sitten
  • Brilliant mate! Simply brilliant! Well I think I found out how to deal with Google Talk to text. If I use a slightly British accent it seems to understand me better.

    R. Crosby LylesR. Crosby Lyles19 tuntia sitten
  • If it bothers you go find a real job

    desmonddesmond19 tuntia sitten
  • welcome to america . the land of the double standards . word trickery . the american dream is just that .. a dream , unattainable . where our countrys' biggest companies are advertising firms (google/youtube). UK having strict rules is a good thing. it doesnt allow companies to be as deceptive. over here in the states , they allow pharmaceutical companies to advertise their designer drugs even though taking them may result in growing extra limbs and even death. yes we have freedom of speech .... unless other people can hear you. just keep in mind that america is full of sh!t. just open your eyes and you can see right through our BS

    truth betoldtruth betold19 tuntia sitten
  • The bed is a green screen because there is a green outline on Tom

    Bandito DoritoBandito Dorito20 tuntia sitten
  • Ok, so people can’t lie to manipulate the stock market, but can they tell the truth to manipulate the stock market?

    Ptao TomPtao Tom20 tuntia sitten
  • i loved how you covered up the costa milkshake logo lmao

    MinutewaveMinutewave20 tuntia sitten
  • Loud af jesus.

    wesley stricklandwesley strickland20 tuntia sitten
    • The BBC had a monospony on it not a monopoly. It is a suddtle difference and a word that is now mostly forgotten. But still a cool word.

      Ptao TomPtao Tom20 tuntia sitten
  • I want 'The Ring' doorbell sooo much!

    tosspot1305tosspot130520 tuntia sitten
  • great video

    Augie GrantAugie Grant21 tunti sitten
  • "Better get the Serious Toothpaste!"

    Team MuggiTeam Muggi21 tunti sitten
  • Who cares about ad timing, Tom just took the fattest cotton rip I've ever seen

    z gaioz gaio21 tunti sitten
  • It’s time to play: Is This an Advert? ad plays

    Ponder & PrankPonder & Prank21 tunti sitten
  • South Park was right. The ads are taking over.

    Jesus Fried ChristJesus Fried Christ22 tuntia sitten