It’s pronounced GIF.

19.10.2020
1 576 960 Näkymät

Is there a "right" way to pronounce it? And why is it so complicated? •
Written with Molly Ruhl and Gretchen McCulloch. Gretchen's podcast has an episode all about this: lingthusiasm.com/post/180153994181/lingthusiasm-episode-26-why-do-c-and-g-come-in
Gretchen's book BECAUSE INTERNET, all about the evolution of internet language, is available:
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(Those are affiliate links that give a commission to me or Gretchen, depending on country!)
Graphics by William Marler: wmad.co.uk
Audio mix by Graham Haerther: haerther.net
REFERENCES:
Buck, S. 2014. 70% of People Worldwide Pronounce 'GIF' With a Hard 'G'. mashable.com/2014/10/21/mispronounced-words-tech/
O'Leary, A. (2013, May 21). An Honor for the Creator of the GIF. New York Times. Retrieved from bits.blogs.nytimes.com/2013/05/21/an-honor-for-the-creator-of-the-gif/
Olsen, S. The Gif Pronunciation Page. web.archive.org/web/20200225141100/www.olsenhome.com/gif/
Baio, A. 2014. ‘JIF’ Is the Format. ‘GIF’ Is the Culture. medium.com/message/jif-is-the-format-gif-is-the-culture-af8673796c44
McCulloch, G. 2015. Why the pronunciation of gif really can go either way. www.mentalfloss.com/article/69147/why-pronunciation-gif-really-can-go-either-way
Dow, M. 2020. It's 'gif and gif': The english lexicon goes both ways. mcdowlinguist.github.io/2020/08/31/gif-pronunciation.html
I'm at tomscott.com
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and on Instagram as tomscottgo

Kommentteja
  • I realised after upload that I slipped up here: if you pay close attention, you can tell the way I pronounce GIF. Ah well! Also, subtitling this was an interesting job...

    Tom ScottTom Scott2 kuukautta sitten
    • I bet it was

      That one WeebThat one Weeb9 tuntia sitten
    • It's never Gif. Depending on your operating system it's either gif or GIF.

      Jake McMillianJake McMillian17 tuntia sitten
    • there's the file format JIF aswell, so I'd pronounce this one as JIFF, and then GIF as GIFF ^^

      pentexnyxpentexnyxPäivä sitten
    • @WarriorGrl2244 idk but if there's 500 replies the reply button just goes away

      CringyMcCringeton Play GamezCringyMcCringeton Play Gamez3 päivää sitten
    • No doubt *THE* best video on that topic. Bravo!

      hateeternalmaverhateeternalmaver4 päivää sitten
  • Choosy moms choose gif

    Will PrifogleWill PrifogleTunti sitten
  • Other languages: Just pick one! English language: No, I don’t think I will.

    Yogi The OneYogi The One2 tuntia sitten
  • I thought it was GiF but you told me that it's GIF THANK you so much 🙏

    Bidave BroBidave Bro3 tuntia sitten
  • I definitely think 'g' is more appropriate, as you don't inherently assign the 'g' with the same sound as a 'j'

    Mihoshika FurudeMihoshika Furude3 tuntia sitten
  • I say Zee Aai Aff

    Sourav MohapatraSourav Mohapatra3 tuntia sitten
  • guys, i have a solution to this problem, call it looped short video jk, jgif, but now do we call it jgif or gjif?

    McMaxMcMax4 tuntia sitten
  • I pronounce it with a j, like jif because gif with the soft g just sounds like someone with a speech impediment attempting to say "gift". Like I know someone who says "gif" when they refer to "gift", so for that reasoning alone, I pronounce it like jif.

    caroline whitecaroline white5 tuntia sitten
  • No its gif not gif

    RMG B0bc4tRMG B0bc4t5 tuntia sitten
  • I just say G-I-F alphabet by alphabet since the very beginning 🤷‍♂️

    Navinya SawarkarNavinya Sawarkar6 tuntia sitten
  • I pronounce it G. I. F. Like a boss

    Glacivee StudiosGlacivee Studios6 tuntia sitten
  • If gif sounded like gift it could be hard to differentiate the two, put if it sounded like jif I would always think about the peanut butter.

    Ben KaczmarBen Kaczmar7 tuntia sitten
  • I associate JIF with peanut butter, and GIF with gifts.

    Bryan TurnbowBryan Turnbow7 tuntia sitten
  • I pronounce it Gee I eff

    Bunny LoversBunny Lovers7 tuntia sitten
  • I pronounce it gjif

    Oh Snaps!Oh Snaps!12 tuntia sitten
  • no its gif

    A1reA1re12 tuntia sitten
  • I thought it was pronounced YIF bcz I heard that somewhere. They said it was French

    Naeem WicombNaeem Wicomb13 tuntia sitten
  • If you have to spell it differently to prove your point, you already lost

    h hh h13 tuntia sitten
  • I say gif

    YeEt46 EhSaAn10YeEt46 EhSaAn1013 tuntia sitten
  • 70% - GIF (hard G) 28.999% - JIF 0.01% - G-I-F 0.01% - g r a p h i c i n t e r c h a n g e f o r m a t we don't speak of the people who call it yif.

    xMiyokoxxMiyokox14 tuntia sitten
  • And I tought it was GIF...instead of GIF

    player tomekplayer tomek15 tuntia sitten
  • I refuse to let anyone tell me to pronounce it GIF when I pronounce it JIF.

    NanoNerdNanoNerd16 tuntia sitten
    • GIF is prounounced however you want (/gif/ or /dʒɪf/) so its Prounounced GIF(/gif/ of /dʒɪf/)

      bikuchbikuch4 tuntia sitten
  • its not gif or jif, its gife.

    Plague GuyPlague Guy16 tuntia sitten
  • I say it like g i f

    Maimoona TariqMaimoona Tariq17 tuntia sitten
  • Scuba is an acronym 💀

    RacoolRacool17 tuntia sitten
  • Quite simple. The inventor says it's pronounced a certain way, *therefore* it is. Are you going to argue with a parent about the pronunciation of their child's name? A pet owner about the pronunciation of their pet's name?

    Ninja KittehNinja Kitteh19 tuntia sitten
    • That's not how it works...

      RandomoTheBadRandomoTheBad11 tuntia sitten
  • Its gif not gif smh 🤦‍♂️

    ReeQ SRReeQ SR19 tuntia sitten
  • It's GIF, because JIF is already in use for JPEG Interchange Format

    Dawid GarusDawid Garus19 tuntia sitten
  • i thought everyone pronounce it as "jif" wtf

    Captain WazukiCaptain Wazuki19 tuntia sitten
  • Love the end result

    Sorry, I don't existSorry, I don't exist19 tuntia sitten
  • "it's pronounced-" NOO THE SACRED TEXTS

    Dora BronshvaygDora Bronshvayg20 tuntia sitten
  • My friend's name is Gil (pronounced Hil) Petition to make the pronunciation "Hif"

    NaughtyNinjaNaughtyNinja22 tuntia sitten
  • Oh

    I Like flowersI Like flowersPäivä sitten
  • Am I the only one who pronounce it as individual letters? Like "G" "I" "F"

    Eshika EssainEshika EssainPäivä sitten
    • @DM Diamond damnnnn😶😶👊🏻

      Eshika EssainEshika Essain17 tuntia sitten
    • Yes yes, you are the only person, very exclusive, no one else ever thought of that.

      DM DiamondDM Diamond17 tuntia sitten
  • I literally pronounced it "G-I-F" throughout my whole damn life (Ooh wait, I'm just 17 😁)

    The Golden Trio AlwaysThe Golden Trio AlwaysPäivä sitten
  • I like jif more

    Maddie WillettMaddie WillettPäivä sitten
  • says its pronounced jif, not gif. looks at name *gif*. excuse me but why did you name this so horribly

    Plasmid BTDPlasmid BTDPäivä sitten
  • I'm going to stick to throwing people off by calling it animated images, image sequence, or the old favorite 'moving picture'.

    XenoSpyroXenoSpyroPäivä sitten
  • I thought it was pronounced "jif"

    spinswapshiftshiftspinswapshiftshiftPäivä sitten
  • So technically it’s both, but it isn’t really?

    Galactic GhoulGalactic GhoulPäivä sitten
  • Others: jif Legends: gif Me: Ji-ay-ef (G.I.F.) 😐

    Minnie DeiparineMinnie DeiparinePäivä sitten
  • I'm Slovak. We pronounce "g" as a hard g, and the "j" sound is "dž". So it's /gif/ for me.

    pokesteppokestepPäivä sitten
    • Everyday we stray further from jod.

      Mike WazowskiMike WazowskiPäivä sitten
  • J-if! Mate, this is not over.

    Frankie PorterFrankie PorterPäivä sitten
  • g i f

    Aarya GaikwadAarya GaikwadPäivä sitten
  • Its pronounced yif

    Tristin ChapmanTristin ChapmanPäivä sitten
  • it seemed important than my online classes

    Rick AstleyRick AstleyPäivä sitten
  • gif

    See 2871See 2871Päivä sitten
  • 1 or l ?

    Creamer 88Creamer 88Päivä sitten
  • /petition to call it "fig backwards"

    Jennifer LâmJennifer LâmPäivä sitten
  • ah yes, đžif

    Billy the fat communist DogBilly the fat communist DogPäivä sitten
  • I'll be back in a gif

    razorrazorPäivä sitten
  • So I was right!

    MullafacationMullafacation2 päivää sitten
  • it's G I F like g-eye-eff

    saturnsaturn2 päivää sitten
  • Your jif is actually gif, and ur gif is just a varriaton

    AndrewsAndrews2 päivää sitten
  • Wtf it is jif the creator said it was jif

    SleepSleep2 päivää sitten
  • It's gif.

    Jayinder KaushikJayinder Kaushik2 päivää sitten
    • @Andrews even if you pronounce it "jif" its still gif(wether its /gif/ or /dʒɪf/, u decide 4 urself)

      bikuchbikuch4 tuntia sitten
    • Its jif

      AndrewsAndrews2 päivää sitten
  • Get him outta here it gif

    NomadicNomadic2 päivää sitten
  • It’s neither. It’s garret

    WOLFDawg 606WOLFDawg 6062 päivää sitten
  • I say we compromise and all just say, "Yiff"

    roadhouse699roadhouse6992 päivää sitten
    • No. Thats jif

      AndrewsAndrews2 päivää sitten
  • title: It’s pronounced Gif me: what

    spooktimespooktime2 päivää sitten
  • Y'know what, Imma just call it a G-I-F

    MagnumCerebrumMagnumCerebrum2 päivää sitten
  • jif is so much worse. it forces the tip of your tounge to stop what its doing and hit the roof of your mouth. gif is a lot more relaxed, allowing the centre of the tounge to gently mvoe up and down, likea wave. gif anyday (also linux anyday)

    506 independent VIDEO506 independent VIDEO2 päivää sitten
    • Which gif? There's 2 Also I can pronounce jiff without making my tongue hit the roof

      AndrewsAndrews2 päivää sitten
  • Choosy moms choose GIF.

    KeovarKeovar2 päivää sitten
  • Guys it’s obvi iaintneverseen2prettybestgifs 🙄

    Isabel R.Isabel R.2 päivää sitten
  • PewDiePie isn't pronunced PewDiePie, they pronunce it as PewDeePie

    Lautaro RuizLautaro Ruiz2 päivää sitten
  • It’s Jif if the creator says it’s Jif

    Col. HankoCol. Hanko2 päivää sitten
    • the creator says its Gif(/dʒɪf/) not Gif(/gif/)

      bikuchbikuch4 tuntia sitten
    • No. The creator says its gif

      AndrewsAndrews2 päivää sitten
  • It's jif not gif

    The DevilThe Devil2 päivää sitten
    • what u mean 2 say is: its Gif(/dʒɪf/) not Gif(/gif/)

      bikuchbikuch4 tuntia sitten
    • No its gif

      AndrewsAndrews2 päivää sitten
  • Aitch not haitch

    John banjoJohn banjo2 päivää sitten
  • Its 100% Gif like how Hard is it

    Ee EeEe Ee2 päivää sitten
  • Wait it’s not pronouncing like G - I - f ? My life was a lie .

    LIYA THEBESTOOLIYA THEBESTOO2 päivää sitten
  • "Heef"

    eddie paseddie pas2 päivää sitten
  • Can we just say G I F

    Bronisz LebieckiBronisz Lebiecki2 päivää sitten
  • When I learned its officially "jiff" I was a bit miffed, but now the whiff of "gif" puts me in a tiff

    vansdanvansdan2 päivää sitten
    • Its officially gif tho?

      AndrewsAndrews2 päivää sitten
  • Wtf it's pronounced: kiffi

    LucciLucci2 päivää sitten
  • I don’t need to know how it’s pronounced if I don’t use it. *Modern problems require modern solutions*

    Crystalmoon LgdcCrystalmoon Lgdc2 päivää sitten
  • Ugh it.... gif is pronounced gif and gif is pronounced gif

    i like stuff so yeahi like stuff so yeah2 päivää sitten
  • The heck 🤨

    Blue_ TurquoiseBlue_ Turquoise2 päivää sitten
  • am i the only one who says G-I-F but the g is j yk?

    lia xxlia xx2 päivää sitten
  • It's a GIF and not peanut butter. Popular brand of Peanut Butter in the states named Jiff so most folks went with the hard G in GIF.

    Patrick RadcliffePatrick Radcliffe2 päivää sitten
  • tomato tomato

    Jake McMillianJake McMillian2 päivää sitten
  • Guys why does anybody not know it’s GIF

    Advay LoweAdvay Lowe2 päivää sitten
  • i always find english weird, different spelling different pronunciation

    Ae. RAe. R2 päivää sitten
  • Only legends call it Graphics Interchange Format.

    Aurick PereiraAurick Pereira2 päivää sitten
  • I just call it G. I. F. is that a bad thing?

    Gaming_Girl899Gaming_Girl8992 päivää sitten
    • no. ur choice

      bikuchbikuch4 tuntia sitten
  • I use both, then I don’t need to be attacked for being different

    Jay The SnivyJay The Snivy2 päivää sitten
  • That part about Psycholinguistics is strange because I always new it as Gif ( not Jif ) and my mum's name is Gillian ( Pronounced Jillian ).

    Drew KriekyDrew Krieky2 päivää sitten
  • I pronounce it as jee I eff

    Iwaju Mapping ProductionsIwaju Mapping Productions2 päivää sitten
  • stupid it’s pronounced gif

    Diamond DudeDiamond Dude2 päivää sitten
    • do u prounouce it /gif/ or /dʒɪf/? just want to know ur thoughts

      bikuchbikuch4 tuntia sitten
  • The only thing I learnt from this video is that scuba is an acronym.

    Not a KKK MemberNot a KKK Member2 päivää sitten
  • Everyone: it's GIF not JIF Me: jeez it is G.I.F

    Gamer withinGamer within2 päivää sitten
  • so i’m from poland and we never pronounce “g” as “j” so we say “gif” as “ɡɪf” :)

    little koala koalalittle koala koala2 päivää sitten
  • 1962: They will be arguing over the spelling of gif in 2020 2020: Flying Cars

    P MP M2 päivää sitten
  • graphics interchange format gang where you at

    lololzlololz2 päivää sitten
  • right. Jiraphics Interchange Format it is

    Xerox CopyXerox Copy2 päivää sitten
  • I actually pronounce it as G I F lmao

    LyLy KnowsLyLy Knows2 päivää sitten
  • гиф)

    KONO DILLER DAKONO DILLER DA3 päivää sitten
  • It should be JEE-AI-EF

    Harshraj ChundawatHarshraj Chundawat3 päivää sitten
  • But I spell gif than pronouncing it...

    ImNotBanImNotBan3 päivää sitten
  • it's Jif

    Hahn CrisostomoHahn Crisostomo3 päivää sitten
    • u mean: its GIF(/dʒɪf/)

      bikuchbikuch4 tuntia sitten
  • I say G I F , Alphabetically

    I'm RepsineI'm Repsine3 päivää sitten
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