It’s pronounced GIF.

1 576 960 Näkymät

Is there a "right" way to pronounce it? And why is it so complicated? •
Written with Molly Ruhl and Gretchen McCulloch. Gretchen's podcast has an episode all about this:
Gretchen's book BECAUSE INTERNET, all about the evolution of internet language, is available:
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(Those are affiliate links that give a commission to me or Gretchen, depending on country!)
Graphics by William Marler:
Audio mix by Graham Haerther:
Buck, S. 2014. 70% of People Worldwide Pronounce 'GIF' With a Hard 'G'.
O'Leary, A. (2013, May 21). An Honor for the Creator of the GIF. New York Times. Retrieved from
Olsen, S. The Gif Pronunciation Page.
Baio, A. 2014. ‘JIF’ Is the Format. ‘GIF’ Is the Culture.
McCulloch, G. 2015. Why the pronunciation of gif really can go either way.
Dow, M. 2020. It's 'gif and gif': The english lexicon goes both ways.
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  • I realised after upload that I slipped up here: if you pay close attention, you can tell the way I pronounce GIF. Ah well! Also, subtitling this was an interesting job...

    Tom ScottTom Scott2 kuukautta sitten
    • I bet it was

      That one WeebThat one Weeb9 tuntia sitten
    • It's never Gif. Depending on your operating system it's either gif or GIF.

      Jake McMillianJake McMillian17 tuntia sitten
    • there's the file format JIF aswell, so I'd pronounce this one as JIFF, and then GIF as GIFF ^^

      pentexnyxpentexnyxPäivä sitten
    • @WarriorGrl2244 idk but if there's 500 replies the reply button just goes away

      CringyMcCringeton Play GamezCringyMcCringeton Play Gamez3 päivää sitten
    • No doubt *THE* best video on that topic. Bravo!

      hateeternalmaverhateeternalmaver4 päivää sitten
  • Choosy moms choose gif

    Will PrifogleWill PrifogleTunti sitten
  • Other languages: Just pick one! English language: No, I don’t think I will.

    Yogi The OneYogi The One2 tuntia sitten
  • I thought it was GiF but you told me that it's GIF THANK you so much 🙏

    Bidave BroBidave Bro3 tuntia sitten
  • I definitely think 'g' is more appropriate, as you don't inherently assign the 'g' with the same sound as a 'j'

    Mihoshika FurudeMihoshika Furude3 tuntia sitten
  • I say Zee Aai Aff

    Sourav MohapatraSourav Mohapatra3 tuntia sitten
  • guys, i have a solution to this problem, call it looped short video jk, jgif, but now do we call it jgif or gjif?

    McMaxMcMax4 tuntia sitten
  • I pronounce it with a j, like jif because gif with the soft g just sounds like someone with a speech impediment attempting to say "gift". Like I know someone who says "gif" when they refer to "gift", so for that reasoning alone, I pronounce it like jif.

    caroline whitecaroline white5 tuntia sitten
  • No its gif not gif

    RMG B0bc4tRMG B0bc4t5 tuntia sitten
  • I just say G-I-F alphabet by alphabet since the very beginning 🤷‍♂️

    Navinya SawarkarNavinya Sawarkar6 tuntia sitten
  • I pronounce it G. I. F. Like a boss

    Glacivee StudiosGlacivee Studios6 tuntia sitten
  • If gif sounded like gift it could be hard to differentiate the two, put if it sounded like jif I would always think about the peanut butter.

    Ben KaczmarBen Kaczmar7 tuntia sitten
  • I associate JIF with peanut butter, and GIF with gifts.

    Bryan TurnbowBryan Turnbow7 tuntia sitten
  • I pronounce it Gee I eff

    Bunny LoversBunny Lovers7 tuntia sitten
  • I pronounce it gjif

    Oh Snaps!Oh Snaps!12 tuntia sitten
  • no its gif

    A1reA1re12 tuntia sitten
  • I thought it was pronounced YIF bcz I heard that somewhere. They said it was French

    Naeem WicombNaeem Wicomb13 tuntia sitten
  • If you have to spell it differently to prove your point, you already lost

    h hh h13 tuntia sitten
  • I say gif

    YeEt46 EhSaAn10YeEt46 EhSaAn1013 tuntia sitten
  • 70% - GIF (hard G) 28.999% - JIF 0.01% - G-I-F 0.01% - g r a p h i c i n t e r c h a n g e f o r m a t we don't speak of the people who call it yif.

    xMiyokoxxMiyokox14 tuntia sitten
  • And I tought it was GIF...instead of GIF

    player tomekplayer tomek15 tuntia sitten
  • I refuse to let anyone tell me to pronounce it GIF when I pronounce it JIF.

    NanoNerdNanoNerd16 tuntia sitten
    • GIF is prounounced however you want (/gif/ or /dʒɪf/) so its Prounounced GIF(/gif/ of /dʒɪf/)

      bikuchbikuch4 tuntia sitten
  • its not gif or jif, its gife.

    Plague GuyPlague Guy16 tuntia sitten
  • I say it like g i f

    Maimoona TariqMaimoona Tariq17 tuntia sitten
  • Scuba is an acronym 💀

    RacoolRacool17 tuntia sitten
  • Quite simple. The inventor says it's pronounced a certain way, *therefore* it is. Are you going to argue with a parent about the pronunciation of their child's name? A pet owner about the pronunciation of their pet's name?

    Ninja KittehNinja Kitteh19 tuntia sitten
    • That's not how it works...

      RandomoTheBadRandomoTheBad11 tuntia sitten
  • Its gif not gif smh 🤦‍♂️

    ReeQ SRReeQ SR19 tuntia sitten
  • It's GIF, because JIF is already in use for JPEG Interchange Format

    Dawid GarusDawid Garus19 tuntia sitten
  • i thought everyone pronounce it as "jif" wtf

    Captain WazukiCaptain Wazuki19 tuntia sitten
  • Love the end result

    Sorry, I don't existSorry, I don't exist19 tuntia sitten
  • "it's pronounced-" NOO THE SACRED TEXTS

    Dora BronshvaygDora Bronshvayg20 tuntia sitten
  • My friend's name is Gil (pronounced Hil) Petition to make the pronunciation "Hif"

    NaughtyNinjaNaughtyNinja22 tuntia sitten
  • Oh

    I Like flowersI Like flowersPäivä sitten
  • Am I the only one who pronounce it as individual letters? Like "G" "I" "F"

    Eshika EssainEshika EssainPäivä sitten
    • @DM Diamond damnnnn😶😶👊🏻

      Eshika EssainEshika Essain17 tuntia sitten
    • Yes yes, you are the only person, very exclusive, no one else ever thought of that.

      DM DiamondDM Diamond17 tuntia sitten
  • I literally pronounced it "G-I-F" throughout my whole damn life (Ooh wait, I'm just 17 😁)

    The Golden Trio AlwaysThe Golden Trio AlwaysPäivä sitten
  • I like jif more

    Maddie WillettMaddie WillettPäivä sitten
  • says its pronounced jif, not gif. looks at name *gif*. excuse me but why did you name this so horribly

    Plasmid BTDPlasmid BTDPäivä sitten
  • I'm going to stick to throwing people off by calling it animated images, image sequence, or the old favorite 'moving picture'.

    XenoSpyroXenoSpyroPäivä sitten
  • I thought it was pronounced "jif"

    spinswapshiftshiftspinswapshiftshiftPäivä sitten
  • So technically it’s both, but it isn’t really?

    Galactic GhoulGalactic GhoulPäivä sitten
  • Others: jif Legends: gif Me: Ji-ay-ef (G.I.F.) 😐

    Minnie DeiparineMinnie DeiparinePäivä sitten
  • I'm Slovak. We pronounce "g" as a hard g, and the "j" sound is "dž". So it's /gif/ for me.

    pokesteppokestepPäivä sitten
    • Everyday we stray further from jod.

      Mike WazowskiMike WazowskiPäivä sitten
  • J-if! Mate, this is not over.

    Frankie PorterFrankie PorterPäivä sitten
  • g i f

    Aarya GaikwadAarya GaikwadPäivä sitten
  • Its pronounced yif

    Tristin ChapmanTristin ChapmanPäivä sitten
  • it seemed important than my online classes

    Rick AstleyRick AstleyPäivä sitten
  • gif

    See 2871See 2871Päivä sitten
  • 1 or l ?

    Creamer 88Creamer 88Päivä sitten
  • /petition to call it "fig backwards"

    Jennifer LâmJennifer LâmPäivä sitten
  • ah yes, đžif

    Billy the fat communist DogBilly the fat communist DogPäivä sitten
  • I'll be back in a gif

    razorrazorPäivä sitten
  • So I was right!

    MullafacationMullafacation2 päivää sitten
  • it's G I F like g-eye-eff

    saturnsaturn2 päivää sitten
  • Your jif is actually gif, and ur gif is just a varriaton

    AndrewsAndrews2 päivää sitten
  • Wtf it is jif the creator said it was jif

    SleepSleep2 päivää sitten
  • It's gif.

    Jayinder KaushikJayinder Kaushik2 päivää sitten
    • @Andrews even if you pronounce it "jif" its still gif(wether its /gif/ or /dʒɪf/, u decide 4 urself)

      bikuchbikuch4 tuntia sitten
    • Its jif

      AndrewsAndrews2 päivää sitten
  • Get him outta here it gif

    NomadicNomadic2 päivää sitten
  • It’s neither. It’s garret

    WOLFDawg 606WOLFDawg 6062 päivää sitten
  • I say we compromise and all just say, "Yiff"

    roadhouse699roadhouse6992 päivää sitten
    • No. Thats jif

      AndrewsAndrews2 päivää sitten
  • title: It’s pronounced Gif me: what

    spooktimespooktime2 päivää sitten
  • Y'know what, Imma just call it a G-I-F

    MagnumCerebrumMagnumCerebrum2 päivää sitten
  • jif is so much worse. it forces the tip of your tounge to stop what its doing and hit the roof of your mouth. gif is a lot more relaxed, allowing the centre of the tounge to gently mvoe up and down, likea wave. gif anyday (also linux anyday)

    506 independent VIDEO506 independent VIDEO2 päivää sitten
    • Which gif? There's 2 Also I can pronounce jiff without making my tongue hit the roof

      AndrewsAndrews2 päivää sitten
  • Choosy moms choose GIF.

    KeovarKeovar2 päivää sitten
  • Guys it’s obvi iaintneverseen2prettybestgifs 🙄

    Isabel R.Isabel R.2 päivää sitten
  • PewDiePie isn't pronunced PewDiePie, they pronunce it as PewDeePie

    Lautaro RuizLautaro Ruiz2 päivää sitten
  • It’s Jif if the creator says it’s Jif

    Col. HankoCol. Hanko2 päivää sitten
    • the creator says its Gif(/dʒɪf/) not Gif(/gif/)

      bikuchbikuch4 tuntia sitten
    • No. The creator says its gif

      AndrewsAndrews2 päivää sitten
  • It's jif not gif

    The DevilThe Devil2 päivää sitten
    • what u mean 2 say is: its Gif(/dʒɪf/) not Gif(/gif/)

      bikuchbikuch4 tuntia sitten
    • No its gif

      AndrewsAndrews2 päivää sitten
  • Aitch not haitch

    John banjoJohn banjo2 päivää sitten
  • Its 100% Gif like how Hard is it

    Ee EeEe Ee2 päivää sitten
  • Wait it’s not pronouncing like G - I - f ? My life was a lie .

  • "Heef"

    eddie paseddie pas2 päivää sitten
  • Can we just say G I F

    Bronisz LebieckiBronisz Lebiecki2 päivää sitten
  • When I learned its officially "jiff" I was a bit miffed, but now the whiff of "gif" puts me in a tiff

    vansdanvansdan2 päivää sitten
    • Its officially gif tho?

      AndrewsAndrews2 päivää sitten
  • Wtf it's pronounced: kiffi

    LucciLucci2 päivää sitten
  • I don’t need to know how it’s pronounced if I don’t use it. *Modern problems require modern solutions*

    Crystalmoon LgdcCrystalmoon Lgdc2 päivää sitten
  • Ugh it.... gif is pronounced gif and gif is pronounced gif

    i like stuff so yeahi like stuff so yeah2 päivää sitten
  • The heck 🤨

    Blue_ TurquoiseBlue_ Turquoise2 päivää sitten
  • am i the only one who says G-I-F but the g is j yk?

    lia xxlia xx2 päivää sitten
  • It's a GIF and not peanut butter. Popular brand of Peanut Butter in the states named Jiff so most folks went with the hard G in GIF.

    Patrick RadcliffePatrick Radcliffe2 päivää sitten
  • tomato tomato

    Jake McMillianJake McMillian2 päivää sitten
  • Guys why does anybody not know it’s GIF

    Advay LoweAdvay Lowe2 päivää sitten
  • i always find english weird, different spelling different pronunciation

    Ae. RAe. R2 päivää sitten
  • Only legends call it Graphics Interchange Format.

    Aurick PereiraAurick Pereira2 päivää sitten
  • I just call it G. I. F. is that a bad thing?

    Gaming_Girl899Gaming_Girl8992 päivää sitten
    • no. ur choice

      bikuchbikuch4 tuntia sitten
  • I use both, then I don’t need to be attacked for being different

    Jay The SnivyJay The Snivy2 päivää sitten
  • That part about Psycholinguistics is strange because I always new it as Gif ( not Jif ) and my mum's name is Gillian ( Pronounced Jillian ).

    Drew KriekyDrew Krieky2 päivää sitten
  • I pronounce it as jee I eff

    Iwaju Mapping ProductionsIwaju Mapping Productions2 päivää sitten
  • stupid it’s pronounced gif

    Diamond DudeDiamond Dude2 päivää sitten
    • do u prounouce it /gif/ or /dʒɪf/? just want to know ur thoughts

      bikuchbikuch4 tuntia sitten
  • The only thing I learnt from this video is that scuba is an acronym.

    Not a KKK MemberNot a KKK Member2 päivää sitten
  • Everyone: it's GIF not JIF Me: jeez it is G.I.F

    Gamer withinGamer within2 päivää sitten
  • so i’m from poland and we never pronounce “g” as “j” so we say “gif” as “ɡɪf” :)

    little koala koalalittle koala koala2 päivää sitten
  • 1962: They will be arguing over the spelling of gif in 2020 2020: Flying Cars

    P MP M2 päivää sitten
  • graphics interchange format gang where you at

    lololzlololz2 päivää sitten
  • right. Jiraphics Interchange Format it is

    Xerox CopyXerox Copy2 päivää sitten
  • I actually pronounce it as G I F lmao

    LyLy KnowsLyLy Knows2 päivää sitten
  • гиф)

  • It should be JEE-AI-EF

    Harshraj ChundawatHarshraj Chundawat3 päivää sitten
  • But I spell gif than pronouncing it...

    ImNotBanImNotBan3 päivää sitten
  • it's Jif

    Hahn CrisostomoHahn Crisostomo3 päivää sitten
    • u mean: its GIF(/dʒɪf/)

      bikuchbikuch4 tuntia sitten
  • I say G I F , Alphabetically

    I'm RepsineI'm Repsine3 päivää sitten